What is SEO Copywriting?
SEO copywriting has traditionally been about writing web page copy that targets keyword phrases in certain frequencies and densities. While keywords are still vital, search engine algorithms have evolved to treat the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as more of an indication of quality and relevance.
Research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself. The trust and authority of your domain, the link popularity of the specific page, and the anchor text of incoming links to the page are huge factors for SEO.
Thanks to blogging and Web 2.0 social media tools, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it and tweeting it. Modern SEO is all about crafting content so compelling that other people want to make note of it by linking back to you, thereby increasing your trust and authority and attracting links to the pages you want to rank well for certain keywords.
This tutorial is designed to provide you with a step-by-step strategy for creating content that scores links and ranks well in search engines in five easy lessons. Once you understand the things that really make a difference when it comes to SEO, you’ll understand that creating content that people find compelling is the same thing search engines are looking for.
- How to Create Content That Ranks Well in Search Engines
- The 5 Essential Elements of Search Engine Keyword Research
- How to Create Cornerstone Content That Google Loves
- Five Link Building Strategies That Work
- SEO Copywriting Techniques That Readers Love
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